Category Archives: facebook

Facebook Tags – The Good, Bad and Ugly

Note: This is my 22 year old son Jordan. Typical... doesn't listen to his mom's advice.

Have you ever heard this phrase? Don’t put that on Facebook! Who cannot relate to the fear of someone else revealing a compromising photo, situation or embarrassing tale about you? Before the onslaught of Social Media, our misappropriations were tucked neatly away with the skeletons in the closet but now we are subject to a paparazzi mentality with a click of a button. Where there’s action, there’s Facebook.

What does this mean for the 400 million active Facebook users? Well for some this ability for cyberspace friends to reach into their world is good, others bad and for some just plain ugly.

The Good: Social Media is a powerful tool for connecting people. If used appropriately, a person can expand their reach to global levels. To tap into this benefit simply remember that your actions outside of the digital landscape can and probably will cross over – so take control.

Get in on the pictures you would love to be tagged in but stay away from potential danger shots. From a business stand point you can gain positive exposure by tagging others or you being tagged… especially if you are photographed with a “big player” in your industry.

How cool is it when someone showers you with public praise? You can do the same by using the @ symbol prior to a friend’s name, a group, or Fan Page (hint no space after @). Facebook will automatically create a live link to whomever you have chosen. For example… Had an amazing fun time @National Cherry Festival in Traverse City. Can’t wait to go back again next year. This post provides a double benefit. The Cherry Festival gets exposure by being mentioned in your feed and you gain exposure because the post also goes to their feed.

The Bad: Okay it happens. There is that one friend that looks amazing in a picture where the rest of the group appears to all be blinking simultaneously, yet he or she feels compelled to tag everyone. Yikes!

You can always untag yourself to protect the innocent from viewing in your feed. As far as removing from your friend’s feed, that will require a request to your friend. Might I also suggest a Photoshop class for said friend?

The Ugly: Yep saved the worst or best (if you enjoy watching a train wreck) for last. Those unforgiving tagged photos that haunt college kids while job hunting, serve as a catalyst for divorces, or are key factor in someone’s unemployment status. I refer back to The Good for this one – so take control.

Think before engaging in activities that when shared, will run rampant through the Social Media sphere. Your digital imprint does not easily disappear. As I see it you have but a few choices: change your behavior, block that tag wild friend or embrace the bestowed awkward notoriety.

Jodi Mallow Maas

From Zero to Hero – Social Media Celebrity

What can Social Media do? Well for some it can catapult a mere mortal to celebrity status virtually overnight. For the first time ever in our history we are witnessing the manifestation of Andy Warhol’s prediction – that “everybody will be famous in 15 minutes.”

Susan Boyle: Through the powerful combination of traditional and new media the perfect example of an overnight sensation was born.  As soon as the video of her maiden performance on Britain’s Got Talent was posted on YouTube, the more immediate and viral Twitter users grabbed hold and spread her performance like wildfire! By the next day Susan Boyle was a household name.

Barack Obama: The internet and social media did for Obama what television did for Kennedy, mass exposure through new technology. Some say that social media is the golden ticket that won him the Presidency. Through blogging, Facebook, Twitter, widgets and podcasts, the Obama team has essentially begun a political information revolution.

Dane Cook: A master social networker, Dane Cook used MySpace to propel his comedic career and create a fan base of currently 2,645,009 fans. He didn’t wait for one of the large traditional networks to seek him out. He took charge and built a marketing machine around himself and his brand of comedy – a Hollywood Cinderella story.

Justin Bieber: Do not underestimate the power of Web 2.0 technology and teenage fans! A digital/viral social media/analog/print hybrid, this 16 year old singing phenomenon was catapulted from anonymity to superstardom in three years. At 13 he posted videos on YouTube and ten million views later he was signed by Usher.  Bieber topped over 100 million YouTube views in 2009, has 5,080, 862 Twitter followers and occupies a solid holding pattern on Twitter’s “Trending Topics” list. Is this pop sensation a sign of the times?

Arguably these are extraordinary examples but the fact remains that the average person can now reach more people simultaneously than ever before. Each Twitter user is reported to have an average of 126 followers and each Facebook member 130 friends. When in history has it been possible for a single person to communicate with approximately 130 people within seconds? Who knows? By tomorrow we could have yet another new celebrity in our midst.

Jodi Mallow Maas



BIG NEWS!… A Personal Note

Dear friends, clients, colleagues, and all around great people,

Some of you have heard wind of the Big News and for others this may be the first. Yes it is true… I am making BIG moves personally and professionally.  Glad I am a fan of roller NewLife and Business Venturecoasters because I am pretty sure it’s going to be a wild ride!

The Move: I am very excited to announce that I am moving to Dallas, TX later this fall. Let’s hope this Yankee is welcomed with that renowned Southern hospitality. :) The reasons for the move are fundamentally personal in nature and will allow me to hang with my awesome family so much more. Of course Traverse City is already on the vacation docket (fingers crossed for a future cottage)… can’t beat the gorgeous summers!

Social Media: Additionally, I am moving forward as a solo social media entrepreneur. Fortunately, there are plenty of wonderful clients to go around and I am actively seeking additional business at this time. How nice it is that I am able to service clients, build business ventures and speak from anywhere in the world! I have to admit, you can’t beat an actual in person meet and greet, and luckily that seems to organically occur once we are doing business together. With that said, your business and referrals are very much appreciated.

Previous Biz: My time spent with ATI Attraction Marketing has been a tremendous experience and I am grateful for that journey. Michelle Corteggiano and I remain friends and I wish her continued success. Her passion and talent will take her far. With our book in the works, I am confident that you will see us sharing the stage again :) I simply have decided to blaze my own path personally and professionally. Decided it was time to take some dreams off the shelf and put into action!

Change: As with all change, this is a process. I believe in the concept of Ready, Fire, Aim. I am firing away; the logistics fall into the aim category. My internet sites are under construction and I am already finding that these adjustments will offer a lesson in patience. To keep tabs on me, please find my contact information below.

Thank you for allowing me the opportunity to spend time with each of you and for your continued support. I am grateful and fortunate that we were able to build or begin building a relationship – some of you are in so deep now there is no turning back… and yes that is my attempt at humor ;) If I can be of any assistance now or in the future, I am easy to find. Just ask Google.

Jodi Mallow Maas

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Top 5 Reasons Why “I Will Never Join Facebook”

Yes it’s true! I know it’s hard to believe for those of us that are zealous social medias fans, but some people still have doubts about joining the “new media” revolution.

Throughout my social media adventures, I have heard valid concerns, naïve assumptions and humorous objections, especially about the big player – Facebook.

Touting a database of more than 500 million users and growing stronger every day, Facebook is not only the #1 social site; they are intent on rivaling Google’s empire. Facebook’s Founder and CEO Mark Zuckerberg was featured in Fast Company, where he shared that Facebook “is a movement not a website”.

With Facebook’s staggering growth and let’s face it worldwide presence, will the following objections hold enough validity to actually stop someone from joining this social media giant?

1. “I don’t need any more friends”: Really? Unless you have devoted yourself to a life of solitude this philosophy will not serve you well. As humans we not only need but crave interaction with others. Think of Facebook as a networking tool at your fingertips. Now the introvert can express themselves without being thrust into a physical crowd, the closet comedian can test his material before taking the stage or the new mom can stay at home and still stay connected.

2. “Facebook is for college kids”: In the beginning this statement was true but today could not be more off target. The fastest growing demographic in Facebook is 35 years old and up. It’s obvious that the Gen X and Baby Boom generation is quickly realizing the value of this phenomenal operating system.

3. “I am concerned about my privacy”: There are a few ways to look at this one.

  • If you are participating in technology and the internet, your privacy is already compromised. The reality is that we all leave a digital trail. Can we put systems in place to help protect us? Sure we can but we must not be naïve to the truths of cyberspace.
  • If you are engaging in social media for fun, sites (especially Facebook) have gone to great programming lengths to ensure that you can control your privacy. That being said it is up to you to review and control your privacy settings.
  • If your participation in social media is to build your brand and large networks of people, then you must embrace transparency. Be as you are! We all want to be surrounded by like minded people and the world is full of them. Facebook provides a digital platform for those connections.

4. “Facebook is a time waster”: The same goes for television and video games. In all reality the product is not to blame; it is our own responsibility to set limits. If you are using Facebook for business there are many time saving tips and tools designed specifically for efficiency.

5. “I don’t care what someone had for breakfast”: That is what people say but it appears by Facebook’s success that people really do want to peek behind the curtain and see what you are up to. Granted if you are posting boring content and doing so way too often, people will stop looking. Add a little spice to your post, even if it is about what you just ate and the crowd will stay entertained.

Facebook is like a party. It’s a place to connect, share and have fun. If you still decide that you never want to join Facebook that’s ok, even without you or me the festivities will go on. With that being said, I plan on wearing my party hat for years to come.

Jodi Mallow Maas